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By: Lali Kesiraju, Analytics Manager and Toby Vogels (@tobyvogels), Developer Evangelist As smartphone users have diversified their app usage, health & fitness apps have become a vital tool to make our lives healthier.In the last three years, health & fitness app usage grew by over 330%.
In 2014, studio & fitness content apps were accountable for 2% of all health & fitness sessions. Users continuously declared that they want to arrange their studio visits through a mobile application.
Surprisingly, the highest app usage period occurs at around 10 pm.
While some people are doing a late-night workout, others might be reviewing their daily activity or planning their next day.
Users are continuously tracking workouts, signing up for classes, and keeping in touch with their general health.
We took a closer look at current trends and opportunities for health & fitness app developers.