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"You introduce a new flavor and you might not get as much incremental lift, and all the other ones are declining." On an earnings call in October, A-B In Bev CEO Carlos Brito conceded that Ritas "had a tough year for sure." But he positioned the Splash extension as a solution to the brand's woes.

"We stayed in one part of the market, the higher alcohol segment.

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Bud Light Lime-A-Rita is subbing in Nelly for Lionel Ritchie.

The ad, from FCB Chicago, broke this week and got airtime during the Grammys, where 30 seconds was running for an estimated

The ad, from FCB Chicago, broke this week and got airtime during the Grammys, where 30 seconds was running for an estimated $1 million.

The previous campaign, "Fiesta Forever," was by BBDO.

One ad included a man handing out Ritas at offices, pools and in living rooms, while speaking and singing Mr.

Ritas volume fell 23% in the fourth quarter, Sanford C. In the early years, A-B In Bev was able to maintain momentum for Ritas by continually introducing flavors.

The core lineup includes lime, strawberry, mango, raspberry and lemonade in addition to seasonal flavors like a forthcoming watermelon variety.

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The ad, from FCB Chicago, broke this week and got airtime during the Grammys, where 30 seconds was running for an estimated $1 million.The previous campaign, "Fiesta Forever," was by BBDO.One ad included a man handing out Ritas at offices, pools and in living rooms, while speaking and singing Mr.Ritas volume fell 23% in the fourth quarter, Sanford C. In the early years, A-B In Bev was able to maintain momentum for Ritas by continually introducing flavors.The core lineup includes lime, strawberry, mango, raspberry and lemonade in addition to seasonal flavors like a forthcoming watermelon variety.

million.

The previous campaign, "Fiesta Forever," was by BBDO.

One ad included a man handing out Ritas at offices, pools and in living rooms, while speaking and singing Mr.

Ritas volume fell 23% in the fourth quarter, Sanford C. In the early years, A-B In Bev was able to maintain momentum for Ritas by continually introducing flavors.

The core lineup includes lime, strawberry, mango, raspberry and lemonade in addition to seasonal flavors like a forthcoming watermelon variety.

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